A distinctive fixture to display paint colors, designed and manufactured by CDS, has helped a small Lake Oswego company quickly grow into a national success. Enterprising artist, Gretchen Shauffler, initially created the Devine Color line as an antidote to the gray days of the Northwest. The display, which was first installed in Miller Paint stores, did so well that the line soon went national.

The original challenge as posed to CDS was to develop a display that could meet the budget of a start-up venture while communicating the sophistication of the brand. "The display rack is a huge value to us. It attracts immediate attention from the consumer and displays the rich colors beautifully in a system that is very different from competitors," says Devine Color Market Manager, Lynne Whitney.

Unlike traditional wire racks that hold paint chips, the Devine rack contains paint pouches that can be purchased and tested at home. The center of the display contains color wheels that show off colors in hand painted swatches while soft, natural light on the rack helps customers make a color choice in an environment similar to their home.

The display has proven popular with small independent hardware/paint stores that are looking for ways to maximize the little square footage they have with displays that will help give shoppers more upscale options in home decorating.